Selling Cyber: Sales Tactics In Cybersecurity
How many times have you gotten a message that says… "I love the work you are doing at [company]. Want to see our demo?" Yet another sales rep reaching out. It’s not an easy role! But how do we add the human element back into cyber sales? To help answer this question, we brought out Jonathan Wood, Cyber Sales Leader, and Samara R. Williams, Manager of Information & Security Risk. In this episode of Technically Divided, we explore the world of cyber sales including everything from the prospect/vendor relationship, to what is and isn’t working, and the future of selling security.
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