- Use Cases
Axonius, the cybersecurity asset management company, today announced that CRN®, a brand of The Channel Company, has named Mark Daggett, VP of Channels and Alliances at Axonius, to its 2021 list of Channel Chiefs. The prestigious CRN® Channel Chiefs list, released annually, recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation, and growth.
Mark Daggett is VP of Channels and Alliances at Axonius. He spent more than 20 years in technology, leading and developing channel and sales teams, including more than four years at Cylance (acquired by BlackBerry), which was the cybersecurity company to most quickly reach $100M. During his time as a channel leader at Cylance, Daggett was integral in helping relaunch its channel program. He has held leadership positions at several IT organizations, including Quest Software (acquired by Dell), Govplace, and eEye Digital Security. Mark resides in Southern California with his family, and enjoys relaxing at the beach, golfing and skiing.
In 2020, Mark built and launched a formal channel program from the ground up, including partner strategy, legal documentation (VAD/Reseller agreements etc.), partner portal, deal registration, sales enablement, and partner acquisition process. In less than a year, the program has more than tripled partner-driven revenue and grown to encompass an international presence.
"We see partner and channel relationships as a two-way street," said Daggett. "We are strategic about the partners we work with and believe that mutual investment, both in marketing and sales, is crucial. This is why we measure reciprocity, looking at both partner-initiated business and Axonius-driven referrals to partners to ensure there is a healthy balance. I'm proud to say that in many cases, we bring nearly as many deals to our partners as our partners bring to us. We view it as an investment in our channel relationships, and an effective way for partners to learn how to sell our technology."
The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates.
“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”
CRN’s 2021 Channel Chiefs list will be featured in the February 2021 issue of CRN® Magazine and online at www.CRN.com/ChannelChiefs.